mallcakes Cupcakery and Creamery specializes in freshly baked gourmet cupcakes, as well as seasonal and featured flavors presented in a signature pink box. After appearances on the Food Network’s “Cupcake Wars” seasons one, two, and seven, as well as on the hit daytime talk show “The View,” Smallcakes became well known and desired across the nation. Many celebrities have had Smallcakes cupcakes at their events and weddings. USA TODAY listed Smallcakes as one of the Top Ten Cupcake Places to try in the country.